Marvelous Microcaps
The Lovesac Company (LOVE)
INTRO:
At Perritt Capital Management, we take focused positions in companies where we have a high conviction in their success; companies that are out of the mainstream of small cap investing. To highlight our process, we are pleased to present the newest installment in our ongoing series “Marvelous Microcaps – Big Ideas on Small Companies.” This series profiles companies that we believe have a niche in their existing markets or are launching a product that could disrupt their marketplace.
THE COMPANY:
The Lovesac Company (LOVE) designs, manufactures, and sells furniture. Lovesac’s tagline is “We intend to become one of the biggest, the most innovative and the most beloved furniture brands in the world.” LOVE designed-for-life philosophy is to make well made, adaptable, aesthetically pleasing, and functional furniture. They are technologically driven with its StealthTech brand which embeds speakers and sound properties allowing sound to pass through the fabric and upholstery. The company started with Sacs, or oversized beanbags. They then progressed to Sactionals which is a platform, not simply a product. The patented modular system makes it easy to assemble and change over time and incorporates washable covers, drink holders, power hubs, and various accessories designed for comfort. They recently launched the “Angled Side” to add to both aesthetics and comfort. LOVE’s products are sold in their own stores, online, Best-Buy shop-in locations as well as a Costco partnership.
WHY WE OWN: THE PERRITT ADVANTAGE
WHY WE OWN: THE PERRITT ADVANTAGE
The furniture sector has been hit by recession worries, but LOVE continues to take market share, increase revenue, and gross margins. Their most recent quarter showed revenue up 4%, showroom sales up 6%, internet sales up 16% and gross margins increasing from 53% to 60%. They have $55 million in cash and no debt. There is a bit of an overhang in the stock regarding an accounting issue. It was found that they incorrectly recorded shipping expenses. The company plans to fix their internal controls and has hired a new CFO. This is an issue that should be resolved after restating the financials which have been completed.
LOVE is a company intent on being a disruptive force in the furniture sector. They are taking market share and delivering impressive results while their competitors struggle with stagnant or negative revenue growth.